The battlecard is dead. Your reps opened Claude instead.
Wynter's 2026 survey of 101 product marketers charts the first martech category AI has hollowed out — and the same failure shape sitting in your renewal list.
Competitive IntelligenceSales EnablementAI Tools
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Competitive Intelligence
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The battlecard is dead. Your reps opened Claude instead.
Wynter's 2026 survey of 101 product marketers charts the first martech category AI has hollowed out — and the same failure shape sitting in your renewal list.
Competitive IntelligenceSales EnablementAI Tools