Quizzes Faded. Rewarded Ads Brought Them Back at 16x Revenue.
BurdaMedia Extra replaced display banners with rewarded ad locks on its Marianne quizzes — eCPM jumped sixteenfold and readers stayed longer.
Digital PublishingAd RevenueMonetization
Topic
Monetization
1 piece filed here
Quizzes Faded. Rewarded Ads Brought Them Back at 16x Revenue.
BurdaMedia Extra replaced display banners with rewarded ad locks on its Marianne quizzes — eCPM jumped sixteenfold and readers stayed longer.
Digital PublishingAd RevenueMonetization