Quizzes Faded. Rewarded Ads Brought Them Back at 16x Revenue.
BurdaMedia Extra replaced display banners with rewarded ad locks on its Marianne quizzes — eCPM jumped sixteenfold and readers stayed longer.
Digital PublishingAd RevenueMonetization
Topic
Reader Engagement
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Quizzes Faded. Rewarded Ads Brought Them Back at 16x Revenue.
BurdaMedia Extra replaced display banners with rewarded ad locks on its Marianne quizzes — eCPM jumped sixteenfold and readers stayed longer.
Digital PublishingAd RevenueMonetization